I'd figure some careful consideration went behind every photo "leaked" to the public. But I'm stumped trying to deduce what the big idea was here. "Get me a picture of Shia LeBouf hitting a woman! And make sure both their faces look as stupid as possible! That's what audiences go for these days; Punch and Judy in a fun house mirror. It's gold, I tells yas, gold!"
But I'm still looking forward to the movie. It'd have to fail pretty thoroughly to lose me.
The Incredible Hulk, on the other hand, fills me with glee at the awesome amount of evidence of its mediocrity and miscalculation in every frame of its trailer. I'm a fan of the Ang Lee film, which didn't do well, and I'm pleased as hell that this newer, crappier Hulk is going to eat it even harder. And for the same reason--audiences simply don't care about a big, green, brooding guy. It's so cartoonishly obvious, you know it's only a massively cynical set of self-absorbed studio dullards who could fail to grasp it.
"The problem with the Lee picture; it was too artsy."
"Yeah, the American people don't understand prettiness and delicacy or whatever. They like tungsten and Doritos."
"If we make Hulk again, but take out all that 'quality' bullshit, then it's bound to work."
"You said it. Look at those dumb fucks down there."
"They're like ants, Joe. Ants. They'll never understand the sorrowful beauty of our Machiavellian brilliance and the terrible burden it places on our consciences."
"Oh, and also, we have to make every moment really count. You know, big."
"Yeah, like BOOM! Like that! All the--every scene, we gotta milk it 'til it lactates blood."
"You got it. You got it. Never assume an idea comes across. Ask yourself; could there be lightning in this shot? Could it be even slower motion? If he's jumping out of a helicopter, couldn't he also be kissing Liv Tylor?"
"Oh, he's got to."
"Yeah, I mean, we know it's silly, but we're supermen."
"We're so alone and beautiful."